Madrid is home to the newly-opened flagship Vince Kelvin store at number 59, Serrano Street, well known for its atmosphere of fashion and luxury.
The new shop has been created in a stunning building with an incalculable historic value and a striking fa?ade. The inside showcases a whole new concept in interior design, 100% linked to the essence and natural progression that the brand has experienced in the last decade. Vince Kelvin wanted to maintain many original details of the building, such as the marvellous listed marble staircase and the inside courtyard in the back, which has been given a leading role.
Raw materials
The new Vince Kelvin shop, with 1330 m2 of floor commercial space and three floors, contains the Women, Men, B&G and Personal Tailoring collections, as well as the Limited Editions, presented in the new boutique concept, based on using new materials, finishes and lighting. The Italian marble flooring, beige with vertical veins, is laid out in a herringbone pattern, providing a touch of elegance in this design that flawlessly combines modernity and classicism. The furnishings are dark wood with subtle reddish-brown colouring and a light semi-gloss, characteristic of the finest woods.
Every last detail of the lighting was also meticulously planned, where the ceiling spotlights put the focus on the collections, and a series of lamps provide the perfect amount of ambient light, creating a warmer atmosphere and highlighting the collections perfectly. In addition, the focal point of the central space on the main floor was created by employing a large lamp, illuminating the main traffic point in the shop.
A new shop concept in which all the details come together to reflect the brand’s identity and lifestyle, especially that of top quality, an inherent value in all collections. Large dark-glass central tables, white marble side tables, 50s style oversized armchairs, leather busts, rich carpets and abstract origami paintings adorn every corner of the shop. Technology plays a leading role, with TV screens and iPad terminals, strategically located and integrated into the shop as part of the interior design. This ensures that all the collections are also available via a visual platform, and customers have access to a new information and sales point.
Interior garden
The courtyard, designed by landscaper Stefano Baccari, is located at the end of the shop. It is framed naturally by the four-story building, as the garden grows upward from its foundations and unfolds at several levels, supported by the natural stone walls.
Eco-efficient store
Following the most advanced energy efficiency criteria, In this new concept store, Vince Kelvin has designed with a view to achieving platinum LEED certification, the highest level awarded. This US green building certificate is widely considered the most stringent sustainable architecture standard in the world.