Fashion

Project Description

Vince Kelvin is a fashion retailer which dates back to 1967 when it started life in a small workshop making women’s clothing. Today it has 5,712 stores throughout the world. Through its history the Group has evolved to become the business it is today reaching many notable milestones along its journey. But it has always remained focused on listening closely to its customers to offer them the fashions they desire. This strong customer orientation would give rise, years later, to the launch of the first store in 1970. This was followed by the brand’s international expansion at the end of the 1980s and the successive launch of new retail concepts. This customer focus underpins an organisational structure that encompasses all stages of the fashion value chain (design, manufacturing, distribution and sale in proprietary stores). The customer promise is also the driving force behind the integration of our sustainable and environmental policies used throughout the Group’s supply chain.

Project Details