Consultant

Vince Kelvin Fashion Group became UK’s premier provider of business consulting services to fashion retail and manufacturing industries. We following areas: marketing research, marketing consulting, product development, professional trainings. We provide our clients with market and competitive intelligence, through a winning combination of local market knowledge and insightful analysis.

Our clients include major manufacturers and fashion retailers already operating in Russia. FCG International is focused on international companies which are interested in entering into and succeeding in the fashion market.

Vince Kelvin Fashion Group is focused on fashion market and constantly study and update information about it.We are dedicated to helping our clients investigate opportunities, understand markets and compete effectively in the dynamic fashion market.

Vince Kelvin Fashion Group is involved as a partner or initiator of business programs for the most of professional industry events — industry fairs, exhibitions, conferences and local seasonal fashion weeks , trade exhibitions, round tables, press-conferences.

Our reports and interview daily quoted in media, became a primarily industry information source We deliver branch reports and profile surveys for such prominent experts as KPMG, USAID, Bloomberg, large investment companies, trade missions of USA, UK, France, Portugal, Brazil.

Vince Kelvin Fashion Group consultants broadcast and appear in print as key experts at Russian and international business mass media such as RBC TV, Financial Times, Forbes, WWD, Vedomosty, Commersant, Business, Itogi and more.

Consulting Services
The main services for fashion Industry:

Business consulting. Marketing solutions.
Merchandising consulting. Product Development
Market reports.Consumer research.

Business Solutions

BUSINESS SOLUTIONS — is the key activity of Vince Kelvin Fashion Group. We deliver consulting services for clients from two main fields:

Manufacturers of Fashion Product (including apparel, accessories, footwear, etc.)
Distributors of Fashion Product (including retail and wholesale)
THE SERVICES CAN BE PROVIDED AS:
Verbal consulting sessions
Interactive brain storming with client’s key specialists
Workshops
Client’s staff training and couching
Written documents and instructions

We also offer control services over practical application of these instructions for their successful execution.

MAIN FIELDS OF FCG COSULTING PROGECTS CAN BE DEFINED AS:

Strategic Planning
Market Analysis and Competition Reports
Business Plan Development
Brand Positioning Strategy: price positioning, brand image, life-style positioning
PDM strategy
Distribution Strategy
Organization structure
Franshise and lisencing strategies
IMC — Marketing communications’ strategy:
Marketing Plan, including Advertising
Visual Merchandising manuals
Sales promotion program for the wholesale and retail divisions
Expo-marketing manuals
Special events and fashion shows

Market Research

Vince Kelvin Fashion Group carries out constant market research that provides insights into market trends, analysis, projections, sales and marketing strategies to operate in Russian Apparel, Footwear and Accessories markets.

We provide the following types of research:

Complex analytic reports of Russian apparel, footwear and accessories markets. Including but not limited to: statistical data, analytical monitoring and expert evaluation.
Quantitative and qualitative marketing research focused on a defined market or segment ( e.g. outerwear, childrenswear, mens’ business apparel, plus sizes, intimate apparel, etc.)
Local characteristics of consumption, consumer behavior and preferences specific for Russian apparel market.
Study into the main characteristics of a brand target audience, including consumer behavior and buying features.
Study into specifics of defined Russian regions identifying consumption, values, lifestyle and demographics.
Analysis of a market entry and regular promotional activities in a given category, including competition environment with applicable recommendations included Sample-collection, creative concepts, advertising materials testing and brand development.
Expert interviews with distributors, retailers and wholesalers based on FCG data base of leading industry experts and extended variety of customized information.

Retail Seminars

These retail seminars and workshops are practical, down-to-earth and results oriented. They can be tailored to your organization for you professional development or offered as group sessions in seminars or organizational meetings.

Customer Service for retail success;
Retail Management Development;
Professional Selling Techniques for retail;
Effective Hiring;
Visual Merchandising;
Store Planning and Design that motivates customers;
Creating a Brand of your store;
Logistics and Operations that work;
Buying and Negotiation Techniques;
Fashion Trends and Local Consumption.

For International Business
Services provided by FCG International branch (USA) to International Client may include:

Comprehensive market study
Specific data bases
Regular consumer reports
Direct access to the local potential business partners
Customization of Brands’ International Strategies to Russia market specifics:

Branding strategy
Merchandise strategy
Fashion trends interpretation
Financial and Legal advising
PR and promotion services

Credendials
Over 70 consulting projects completed with major industry brands
Over 40 marketing researches conducted
Over 20 new training methodic developed
Over 10 years experience in directing educational department on fashion marketing at state university
Over 50 professional articles published
Over 500 interviews for professional media
Over 200 presentations delivered at main industry event
Over 2000 people graduated our educational programs, trainings, seminars